At its core, 153 collective standard is built on a simple belief: measurement should help us better understand how people encounter Jesus and grow in faith. Everything we measure is shaped by these guiding principles…
Every metric reflects engagement with Scripture or the Gospel—not general inspiration.
The goal is understanding spiritual journeys, not counting isolated actions.
Success is movement toward Christ—not loyalty to a ministry.
The goal is deeper life with Jesus, not deeper platform engagement.
1. VITAL - measure engagement
Event-based measurement
We measure moments of Gospel exposure and interactions.
2. Spiritual Milestones - measure growth
People-based measurement
We measure spiritual practices to understand the seeker's growing faith and transformation.
VITAL helps us measure trackable indicators of users engagement. It measures five types of actions. You can find more details in the Vital White Paper.
Views
Moments when an individual engages with Gospel or scripture content.
Interactions
Active engagement with content through actions like clicking, responding, or participating.
Touchpoints
Contact information provided, opening the door for direct relationship and communication.
Active People
Known individuals who engage 7 or more times, reflecting meaningful spiritual interest and intent.
Loyal People
Individuals who demonstrate growing faith through consistent outward expression and life application.
These milestones help us understand how people ale growing in faith and being transformed by Jesus. Progress may be self-reported or observed by a ministry volunteer.
Belief
We measure belief across a spectrum of what a person trusts and understands about Jesus. Growth here reflects a foundational shift in identity and worldview that is a necessary part of spiritual transformation.
Bible
Engaging with the Bible reflects a growing faith as Scripture shapes how people think, decide, and live. Growth and consistency indicates submission to seeking God’s truth.
Prayer
Prayer is the practice of relational communion with and dependence on God. As it deepens, it becomes an indicator of transformation, revealing trust, surrender, and spiritual growth.
Faith Community
Participation in spiritual community, namely the local church, reflects a shared faith and mutual encouragement rather than isolated belief. It signals ongoing connection, as individuals both receive and contribute to the spiritual maturity of others.
Baptism
Water baptism is a public declaration of new life in Christ. It represents a decisive change in belief and identity as someone steps into obedience and visible commitment to following Jesus.
Christ-likness
Christ-likeness is a rich indicator of transformation in character, attitude, and action. It reflects an active, maturing faith, as people increasingly embody the life and love of Jesus.